From our perspective, we were much more targeted this year with our approach. MipCom can be quite overwhelming, so we went with a clear strategy and a defined set of targets. Because we'd planned beforehand we were also anticipating the follow-up process, which had always been a headache previously.
We also recognised that we have a lot going on already, without MipCom. Therefore, we had less pressure resting on the event. We've recognised MipCom as a great place to maintain face to face contact with industry professionals who might not interact with our service daily but benefit from knowing who we are. We met, for the first time, a lot of the international distribution teams from our larger studio clients and I think they really appreciate getting to know us as it puts confidence in them.
It's the first major industry event that we've been to since our brand refresh took place. New and established contacts were really interested to hear about the work we do for our clients and the Extra Ensights with which we're providing them. Entura feels more in sync with the industry this year, as more companies look to sell and distribute internationally they are seeing more value in us and our services.
We met with Heads of Global Distribution, SVPs of Sales, Founders and CEOs from a range of companies. We also met other service providers through the DIT [Department for International Trade] who enabled us to take part in MipCom this year. We spent time understanding how different regions create and distribute content, e.g. Argentina. We were able to make good contact and understand the pressure points of piracy in Latin America, and from that, we've been invited to their countries to meet with federations. Very useful for us as we are looking to expand into new territories and support content creators globally.
We attended some great parties put on by some fantastic companies, especially NewBe and the Fox Networks Group parties. That's where we met with some of the key contacts we have now and each year we're forming stronger relationships. We have a lot to follow up on in the coming weeks/months so it's about getting on with that now!
I recognise that this is a buyers' and sellers' market for film and tv content, as it should be. However, in the conversations that we had, industry professionals were really interested to know more about the issues of online piracy and what can be done to tackle the issue on a global scale. Previously, piracy and copyright infringement have been an afterthought, but now that content creators are seeing a lot more value in online distribution and there's more international distribution happening, professionals are interested to know more and we're happy to oblige.